Rite Takes Episode 03

Ever wondered what really goes into a large-scale fitness content shoot? Step behind-the-scenes with us on two action-packed full-day shoots for BUMPSTRONG, an inspiring online fitness platform empowering women to train safely and confidently through pregnancy and beyond.

In this raw, behind-the-scenes vlog, we pull back the curtain on what it takes to bring a bold rebrand to life - from setting up gear, fine-tuning lighting, and mapping out every angle

Across two fully packed days, we filmed more than 350 exercise demonstration videos for BUMPSTRONG’s in-app library. Each movement was carefully captured to ensure mums-to-be and new mums have trusted, professional guidance at their fingertips. 

On top of that, we filmed over 25 educational, talking-head videos where our client shared expert advice and practical tips for staying strong and healthy throughout pregnancy and postpartum recovery.

Working hand-in-hand with our client was key. Her vision for the BUMPSTRONG rebrand was to build a trustworthy hub for women who want to move their bodies safely at every stage of motherhood. Our role was to make sure every frame reflected that vision and easy to follow.

Shoots like this are about more than lights and cameras - they’re communicating important messaging and creating content that genuinely helps a community grow stronger, healthier, and more confident.

So if you’re curious about what goes into producing high-volume, high-quality fitness content or just love a good BTS peek at a day on set - hit play and come along for the ride. 

Take a look at some of the video content we created together: