Rite Takes Episode 01

When The Beauty Fridge team approached us with their vision for a fresh start as The Beauty Fix, we knew we were in for something special. Their goal? A complete rebrand that felt premium, polished, and instantly communicated their promise of high-quality beauty essentials.

In this behind-the-scenes, we’re taking you inside the creative process that brought this transformation to life through video.

We kicked things off with a half-day studio shoot featuring talent using all four of their hero products. This gave us authentic, aspirational lifestyle shots that showed exactly how The Beauty Fix fits into a modern beauty routine. To complement this, we later captured stunning product-only shots, crisp, clean, and designed to make their new branding shine.

Every frame was crafted to elevate their online presence. The goal was clear: when a customer lands on their website, they immediately understand what The Beauty Fix offers and the premium quality they can expect.

In the video, you’ll see how we tackled creative decisions, unexpected challenges, and the little moments of magic that happen on set. The result? A suite of content that helps The Beauty Fix cut through the noise of the crowded beauty market and connect with their audience in a meaningful way.

Take a look at some of the videos we created for them: