Melbourne Social Media Videos

Engaging Content To Grow Your Online Presence

What is a Social Media Video?

Social media videos are short, engaging video content created to connect with your audience, promote your brand, and drive action across digital platforms. Designed to capture attention quickly, these videos help businesses increase brand awareness, boost engagement, and communicate key messages in a visually compelling and shareable way and are an essential element of your digital marketing strategy and a fantastic way to connect with prospects and customers.

Different types of social media videos include product videos, FAQ videos, project video behind-the-scenes clips, event highlights, customer testimonials,  tutorials, promotional ads, and short-form content for platforms like Instagram, TikTok, LinkedIn, and Facebook.

Our team produces social media videos for businesses of all sizes, across industries such as building & projects, professional services, government & education, and retail, brands & e-commerce.

The two types of Social Media Videos

  • Educational

    Educate prospects and position yourself as an expert 

  • Entertainment

    Engage your audience with captivating visuals

Educational Social Media Videos

Can be anywhere from 45–90 second clips designed to share knowledge, showcase expertise, and engage your audience. They position your business as an authority, attract prospective customers, and encourage connection.

  • Highlight key features and benefits of your offerings.

  • Answer common questions your audience often asks. (Can also be broken down into ‘myths’ other than ’top 3 tips’)

  • Showcase real customer experiences and success stories.

  • Share recent learnings, tips, or expertise in your field.

  • Provide updates or highlight important aspects of a project.

Entertainment Social Media Videos

Are short 6–30 second clip designed purely to engage your audience. These videos showcase your brand, give a quick visual insight into your business, and keep your audience connected and reminded of what you offer.

  • Grab attention and make your offer memorable in the feed.

  • Featuring your team adds personality and builds stronger connections with your audience.

  • BTS content gives viewers an authentic look at your brand and culture.

  • Share the energy and excitement of events in real time to boost engagement.

  • Fun, original concepts help your brand stand out and encourage shares across platforms.

Ready to level up your social content?

Hear It From Our Clients.

frequently asked questions

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frequently asked questions ✱

  • A social media video is a short, engaging video designed to capture attention, communicate key messages, and connect with your audience across platforms like Instagram, TikTok, LinkedIn, Facebook, or YouTube. These videos are built to be shareable, scroll-stopping, and optimised for online engagement.

  • The ideal length depends on the platform and the goal. Short-form videos are typically 6–60 seconds for maximum engagement, while slightly longer videos (60–120 seconds) can be used for tutorials, explainers, or product demos. We help you determine the perfect length to suit your goals.

  • Instead of shooting 1 social media video at a time, we have designed social media video packages that are time and cost-efficient by bulk-shooting multiple videos in a single session. This approach lets you get a variety of content ready to post over weeks or months, maximising your investment while minimising disruption to your team

  • The time it takes to plan, produce and edit social media videos varies on how much content we film within a single session. Our base level plan is for 1 month of content, which takes 1-2 weeks to plan, 1x 4 hour shoot and you can expect to have all edited videos within 3 weeks, ready for you to start sharing on Instagram Reels, TikTok, LinkedIn and more! 

  • Your role is simple - we guide the creative process while you ensure content aligns with your brand. Your tasks may include attending planning meetings, approving the brief and messaging, coordinating people or products for filming, providing feedback on edits, and signing off on the final video. We make every step easy and stress-free.

  • Nope! We can help create a script and video strategy tailored to your objectives. This ensures your videos are clear, concise, and optimised for social media engagement.

  • Absolutely. We take care of all editing and colour grading, delivering polished videos that are ready for social media platforms.

  • Absolutely. We optimise videos for Instagram, TikTok, LinkedIn, Facebook, YouTube, websites, and email campaigns. Deliverables and ideal formats are confirmed during pre-production.

  • Yes! We partner with photographers for social media photos, ensuring your content package is complete and professionally produced.

  • Book a free video strategy session with us. We’ll discuss your brand, audience, and goals, then provide a tailored concept and quote before starting production.

From strategy to creation, we produce social media videos that connect with your audience and boost your reach.