FLEETPARTNERS
FLEETPARTNERS
MAKING NOVATED
LEASING MAKE SENSE.
In partnership with Scooter Creative Agency, we produced an educational video series for FleetPartners designed to make novated leasing easier to understand. Piece-to-camera delivery, stock footage and motion graphics were blended together to turn detailed information into clear, engaging content for customers and potential customers.
OUR APPROACH
MAKE THE MESSAGE
MOVE.
With information-heavy content, maintaining attention was just as important as communicating the details accurately. We combined confident piece-to-camera delivery with motion graphics, animated text and carefully selected stock footage to make each topic clearer, more visual and easier to understand.
PIECE TO CAMERA
GIVE THE INFORMATION
A HUMAN VOICE.
Direct-to-camera delivery created a clear and credible foundation for the series, helping FleetPartners communicate detailed information in a more personal and approachable way.
MOTION GRAPHICS
TURN KEY DETAILS
INTO VISUAL CUES.
Animated text, graphic overlays and motion graphics were used to highlight important points, reinforce key terminology and help viewers follow each explanation without becoming overwhelmed by information.
STOCK FOOTAGE
ADD VARIETY
WITHOUT LIMITING THE STORY.
Tapping into a curated stock footage library gave the series access to a broader and more diverse range of people, vehicles and everyday scenarios. This added visual variety while helping more customers see themselves reflected in the content.
CONTENT DELIVERY
EDUCATE IN DEPTH.
ENGAGE IN SECONDS.
The final series included four long-form educational videos supported by four 15-second social cuts, giving FleetPartners content for both detailed customer education and shorter, attention-led digital touchpoints.
THE DELIVERABLES
ONE SERIES.
BUILT TO DO MORE.
The final delivery included four long-form educational videos and four 15-second social cuts, creating a connected content series that could educate customers, support the website and drive new audiences to learn more.
MOTION GRAPHICS
MAKE INFORMATION
EASIER TO FOLLOW.
Animated text, graphic overlays and visual cues brought movement to the information, highlighted important details and helped viewers understand each explanation as it unfolded.
VISUAL STORYTELLING
A HUMAN VOICE.
A BROADER STORY.
Direct-to-camera delivery gave the series a credible and approachable foundation, while curated stock footage added variety and represented a broader range of customers, vehicles and everyday experiences.
SHORT-FORM CONTENT
CAPTURE ATTENTION.
DRIVE ACTION.
Four 15-second edits were created for social media and advertising. Each introduced a key benefit, captured attention quickly and directed viewers to the FleetPartners website for more information.
HAVE SOMETHING COMPLEX TO COMMUNICATE?
MAKE IT CLEAR.
KEEP IT ENGAGING.
We create educational video content that turns detailed information into clear, engaging stories your audience can understand, remember and act on.
TELL US ABOUT YOUR PROJECT