Totally Workwear
We partnered with Mustard Agency and Totally Workwear to create a safety-focused social campaign in time for National Safety Month. The campaign targeted two key demographics:
Young tradies, prioritising income retention and practical safety on the job
Older tradies with families, prioritising getting home safely every day
To bring the stories to life, we hired a location, sourced talent, and filmed storytelling-driven video content, while partnering with Simon Shiff Photography to capture professional stills. The photography was designed to be used in-store on posters, while the videos were optimised for social, with a cohesive voice-over tying the narratives together.
The final deliverables provided high-quality, engaging content across video and photography, connecting with the audience, promoting safety, and showcasing the Totally Workwear brand across multiple channels.
Agency: Mustard Creative Agency
Video Production: Rite Visuals
Photography: Simon Shiff Says
Behind The Scenes:
