Optimum Nutrition

This spec project was created to showcase a cinematic, athlete-led approach to product advertising for Optimum Nutrition’s Ready-To-Drink (RTD) range. Working alongside a real, sponsored athlete, the concept focused on authenticity, performance, and the role of the product within a genuine training routine.

The aim was to create a high-end product spot that felt grounded and credible - blending dynamic movement, controlled lighting, and refined visual storytelling to position the RTD range as an integral part of an athlete’s everyday performance and recovery. From concept development through to production and final delivery, this project was designed to demonstrate how athlete partnerships and strong visual craft can elevate branded content beyond traditional product advertising.