WHAT TYPE OF VIDEO DOES YOUR BUSINESS ACTUALLY NEED?
INSIGHTS / VIDEO STRATEGY
WHAT TYPE OF VIDEO
DOES YOUR BUSINESS
ACTUALLY NEED?
A practical guide to choosing the right video for your goals, audience and channels, so you can create content that makes an impact.
The right video can do more than look good. It can build trust, create clarity and move people to act.
Here’s how to choose the right type of video for your business.
START WITH WHAT YOU
NEED THE VIDEO TO ACHIEVE.
Different videos serve different purposes. Before you get into creative ideas, get clear on the outcome. Ask yourself:
What’s the goal?
(awareness, trust, education or conversion?)
Who’s the audience?
Where will it be shared?
What do you want people to do next?
VIDEO CAN HELP YOU:
BUILD TRUST
Show the real people, values and expertise behind your business.
COMMUNICATE CLEARLY
Turn complex ideas into simple, compelling stories.
DRIVE ACTION
Inspire your audience to take the next step.
01
BUILD TRUST
Client stories, behind-the-scenes content and team videos help humanise your brand and build credibility. They give people a reason to believe in your business before they even get in touch.
TRUST BUILDS OPPORTUNITY.
02
COMMUNICATE CLEARLY
Explainer videos, product demonstrations and thought leadership content make it easier for your audience to understand what you do and why it matters.
CLARITY CREATES CONFIDENT DECISIONS.
03
DRIVE ACTION
Campaign videos, event content and tailored social videos create momentum. They capture attention, spark interest and give people a clear reason to take the next step.
THE RIGHT VIDEO MOVES PEOPLE.
WHERE WILL PEOPLE
ACTUALLY WATCH IT?
Each platform requires a different approach, consider:
WEBSITE
Engaging and on-brand.
SOCIAL MEDIA
Short form.
Concise and compelling.
PRESENTATIONS
Supporting your pitch.
EVENTS
Bold and attention-grabbing.
EXTERNAL PLATFORMS
Longer form on Youtube.
MORE FROM EVERY PRODUCTION
ONE SHOOT.
MORE CONTENT.
A well-planned production can give your team a library of content to use across multiple channels. Here are just a few ways to extend the value:
HERO VIDEO
A polished central video created to lead your campaign, website or core communication.
SOCIAL CUTDOWNS
Shorter edits designed to extend the story across LinkedIn, Instagram and other social platforms.
VERTICAL CONTENT
Purpose-built 9:16 videos formatted for Reels, Stories and mobile-first campaigns.
INTERVIEW EXCERPTS
Focused insights and strong soundbites taken from longer interviews and shaped into standalone content.
WEBSITE CLIPS
Short visual sequences created for landing pages, service pages, banners and digital campaigns.
FOOTAGE LIBRARY
An organised bank of branded footage your team can repurpose across future communications and campaigns.
THE RIGHT VIDEO FOR THE JOB
STILL NOT SURE WHICH
VIDEO YOU NEED?
Our free guide breaks down the most common types of business video, what each one can achieve and when you might use it.
LET’S MAKE IT HAPPEN
READY TO CREATE SOMETHING MEANINGFUL?
Let’s talk about your next video and build the right production around what you need it to achieve.
START A CONVERSATION