BEYOND THE LOT
OPENLOT
BEYOND THE ROOM.
BUILT FOR MORE.
Event coverage created to capture the first Beyond the Lot experience and extend its value to a wider industry audience. From the energy in the room to expert interviews and panel discussions, the content was designed to help OpenLot share the event online and build momentum for its national growth.
THE OUTCOME
MORE THAN AN EVENT.
BUILT TO TRAVEL.
OpenLot walked away with a complete event content suite that extended Beyond the Lot beyond the people in the room. The final assets captured the experience, shared valuable industry conversations and created momentum for taking the event across Australia.
EXTENDED REACH
THE CONVERSATION
CONTINUED ONLINE.
Long-form recordings of the interviews and industry panel allowed OpenLot to share the knowledge from the event with people who could not attend in person.
NATIONAL GROWTH
ONE EVENT.
A BIGGER AMBITION.
The promotional film transformed the event into a compelling marketing asset, helping OpenLot demonstrate the concept and build interest in bringing Beyond the Lot to new audiences across Australia.
LONG-TERM PARTNERSHIP
A TEAM THAT ALREADY
KNOWS THE BRAND.
Our established partnership with OpenLot gave us a strong understanding of its audience, visual identity and wider content strategy, allowing the production to move efficiently while remaining consistent with the brand.
The result was a connected suite of content that captured the day, shared its expertise and gave OpenLot the tools to grow Beyond the Lot beyond its original location.
PLANNING AN EVENT WITH BIGGER AMBITIONS?
CAPTURE THE EVENT.
TAKE IT FURTHER.
From promotional films and event highlights to interviews and long-form recordings, we create content that extends the value of your event and helps it reach audiences beyond the room.
TELL US ABOUT YOUR EVENT