Nanlite

Nanlite challenged us to create a compelling video project using only one light - their new bi-colour FS300-B. The goal was to demonstrate the light’s versatility while producing content that could be shared both as inspiration and education.

Our Approach
We embraced the creative challenge by producing a spec ad for Sony headphones, showcasing the FS300-B in action. Our team carefully planned each shot to maximize the single-light setup, using its bi-colour capabilities to craft mood, depth, and cinematic visuals.

In addition to the spec ad, we created a series of educational and behind-the-scenes content highlighting the light’s features. This content was designed to be engaging, shareable, and informative, and was distributed across our Instagram and YouTube channels, as well as Nanlite’s global social accounts.

The Result
The project not only highlighted the FS300-B’s potential in real-world shooting scenarios but also provided Nanlite with versatile, high-quality content for both promotional and educational purposes. It demonstrated how creative lighting solutions can elevate even the simplest setups, inspiring filmmakers to push boundaries with minimal equipment.