MyProtein x Christian Petracca

Ambassador Announcement with Christian Petracca

MyProtein brought us on to direct and shoot the launch content for their newest brand ambassador - AFL athlete Christian Petracca.
Fresh off the back of their global rebrand, the goal was to create premium, high-impact visuals that aligned with their new look while authentically showcasing Christian in his element.

With planning handled by the MyProtein team, we stepped in to manage the full video production. Photography was captured by Threefold Social, ensuring a cohesive blend of motion and stills across the campaign.

Across the shoot, we captured a versatile mix of content at:

• Christian’s home

• His kitchen (product use + lifestyle moments)

• His local training ground (performance-focused visuals)

This allowed us to showcase a wide range of MyProtein products in real, everyday use - from functional nutrition to training supplements — while keeping the visuals dynamic and relatable.

Deliverables included:

• A series of video assets designed to support Christian’s 12-month sponsorship agreement

• A library of photography captured alongside us by Threefold Social

• Content optimised for web, social, and campaign rollouts

The final suite gave MyProtein everything they needed to launch the partnership with impact and consistency across all platforms.