Liquorland - G&C On Tour
For Liquorland’s vibrant social media series “G&C on Tour,” we partnered with Archie & Fox to bring a globe-trotting concept to life - all within a single location in Richmond. The campaign featured popular TikTok personalities Ginger & Carman, taking audiences on a playful journey through London, Texas, Italy, Paris, and Puerto Rico, with each destination paired to a drink that matched the vibe.
Our team handled video production, transforming a Richmond home into a cinematic set that captured the look and feel of each destination. Through clever set styling, props, wardrobe, and lighting, we built immersive worlds that transported viewers from one country to the next - all while maintaining a cohesive, fun, and distinctly Liquorland energy.
The final deliverables included a series of dynamic social videos designed for TikTok and Instagram, each full of personality, colour, and charm - celebrating both the drinks and the destinations that inspired them.
Video Production by Rite Visuals
Creative Direction by Archie & Fox
Post Production by Coles Internal Team
Behind The Scenes:
