Pepsi x SZA

To celebrate the launch of Pepsi’s refreshed brand identity, the team brought their bold new look to life at the SZA concert in Melbourne - one of several high-energy activations rolling out nationwide.

Across two nights, we captured the buzz of the activation, filming engaging social-first video content that showcased fans interacting with the space, sampling free Pepsi, and entering exclusive merch giveaways.

The goal was simple: to bottle the excitement of the event and translate it into vibrant, shareable moments that reflected Pepsi’s new direction.

Our team focused on capturing authentic reactions and atmosphere, blending crowd energy, brand presence, and sleek visual storytelling to create content that connected directly with Pepsi’s target audience.

The result? A suite of dynamic short-form videos perfect for social and digital platforms — energetic, on-brand, and true to Pepsi’s refreshed identity.

Outcome: High-impact event coverage that amplified Pepsi’s new look, built hype around their rebrand, and celebrated the brand’s connection to culture, music, and community.