Canamo

54 unique videos. 8 new products. 1 fresh identity.

We partnered with Canamo to produce all of the video content for their brand refresh and the launch of eight new products. The goal was to build a premium, cohesive visual library that could be used across their website, paid ads, and social platforms.

For each product, we created three hero videos - designed for easy repurposing into shorter edits, vertical cuts, and platform-specific formats. In total, this campaign delivered 54 unique video assets, all consistent in tone, lighting and brand aesthetic.

Behind The Scenes:

We captured the full suite of content across three shoot days:

• Day 1: Lifestyle shoot with models in a house setting - focusing on natural product use, real moments, and brand storytelling.

• Days 2 & 3: Studio shoots - where we got creative with lighting, textures and camera movement to hero each product’s detail, colour and design.

The final result gave Canamo a flexible and timeless content library to roll out their refreshed brand confidently across every touchpoint.

Cover Image by Zac Damiani Photography