Upstate Studios

Written By Rachel White

For Upstate Studios, we produced New to Upstate, a short-form video series aimed at onboarding new members through content. The series walks viewers through what to expect in their first class, with dedicated videos for Pilates, Boxing, and Reformer. Designed to reduce first-time nerves and build trust, each video combines informative storytelling with Upstate’s distinctive energy and community-driven feel.

Behind The Scenes:

Rachel White
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